High-profile case9/7/2026

Photographer Challenges Use of His Photographs in Artificial Intelligence Campaign

Photographer Michael Ben-Shir claims that his works were included without permission in an advertising campaign created using artificial intelligence. He further alleges that the changes made to the photographs also infringed his moral right as their creator.

Key facts

•Plaintiff: photographer Michael Ben-Shir
•The dispute concerns an artificial intelligence campaign
•Infringement of the creator’s moral right is alleged
•This is the second lawsuit arising from the campaign
•The case number and court are not specified
•The amount claimed is not specified

Nature of the Claims

Ben-Shir stated that he did not authorize the use of his photographs in the campaign. In addition, he believes that the changes made to the images infringed his moral right as their creator.

The Fashion House’s Position

The fashion house claims that it was not familiar with the original photographs. The company’s name and additional details regarding its position are not specified in the material provided.

What Is Known About the Proceedings

This is the second lawsuit related to this campaign. However, the source does not specify the case number, the name of the court, the filing date, the amount claimed, or the applicable statutory provisions. The court’s decision and the outcome of the proceedings are also not reported.

What this means for you

The dispute illustrates that the use of original photographs in materials created or processed using artificial intelligence may give rise to claims not only concerning authorization to use them, but also concerning alteration of the work. At this stage, the practical implications for other creators and companies cannot be determined because the source does not report a judicial decision.

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Case analysis based on court rulings